Every author or experienced sales person has his/her way of explaining, elaborating sales. I am a Business Graduate, not that an excellent writer. But I will try my level best at explaining “Core Elements Of Sales”.
Let us start by understanding the word ELEMENT
ELEMENT can be defined as an essential part or characteristics or component or ingredients of something.
Don’t get confused with “Principles Of Sales” those are completely different. I have already written an article on it [LINK] you can click and read about it.
Basically there are 4 Elements of sales
- Know your buyer
- Understand the deal
- Effective presentation
- Closing the deal
Sales has many differences. Whether it’s selling different products to different industries that have different types of customers and different types of processes. There are often a lot of variables that change in each sales role out there. It can be hard comparing someone selling used cars for example to someone selling property, or comparing someone selling insurance to someone selling corporate software.
That being said, there are principles of sales that don’t change.Principles that remain the same as the process of selling something to someone. Understanding those basic principles can then help you master to core of selling and develop skills that can be used to sell anything to anyone.
Here I’m going to break down the 5 basic principles of selling:
There are many reason which can result in the fall of a company. I work for a mobile company and the best example I can give is of Nokia; the fall of Nokia was “APP STORE”. Coming back to the topic, let’s begin.
Two in five CEOs fail within their first 18 months of leading an organisation, according to a study published in Harvard Business Review. One-third of chief executives from Fortune 500 companies don’t make it past three years.
Achieving goals requires your teams’ support and commitment. If your team is not on board, this means you don’t have the leadership quality.
Here are four of the most important points that can cast you in a negative light and turn off your employees:
1. The MARIONETTE Trap
The challenge for any leader is working within the pre-defined parameters, yet being able to apply his own talents to achieve the results. Many leaders in hope of securing their position and privileges get themselves trapped into this. They just follow the orders and never stand up for their team not question the policies. The sad part is your employees are listening and seeing everything and are murmuring behind your back. If you need to be continuously directed, you are indeed a puppet.
I know of many boards who only hire managers that they can control. If your only concern is to impress the top management you’ll be surely losing your employees. There must be a balance. In the end no one will take you seriously, neither the board nor the employees you have ignored.
“Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” – Richard Branson
2. The KING-KONG Trap: Continue reading
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