The Next Big Thing Camera Industry Needs

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Photography is a passion, everyone loves to share their photos, be it family, vacation, friends, landscapes, wildlife, sports, etc. we love photographing everything we see. There was a time when people use to buy the compact consumer graded cameras for their daily dose of photography, but slowly over the period this faded away. This consumer graded compact cameras are dead now, nobody wants to buy them now. With INSTAGRAM being the world’s largest photography platform, makes it a benchmark and being a smartphone oriented makes it even more dangerous for camera industry. YOUTUBE being the largest video library, and FACEBOOK being a hybrid of both Instagram and YouTube. There will come a time when Facebook will become a tough competitor.

The camera industry must come up with something more creative and innovative approach. I am clicking more picture on my iPhone than on DSLR. People still love the idea of a compact camera, but value for money, performance and features make it a challenge. Smartphones can produce outstanding images, be it the quality, depth of field, performance, 1080p 60fps, slow-mo, 4K video recording and lastly dedicated apps for doing creativity. The only thing they lack is the sensor size and zoom lens.

The smartphones are not just eating up consumer graded camera, to some extend they are also eating up DSLRs. There is a whole new breed of photographers who are enthusiast about photography, they want a dedicated camera for their needs.

For camera industry to capture back the market share which they have lost to smartphones, they must come up with new ideas. These are some ideas which I think can bring a revolution in the industry. Continue reading

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Nikon Coolpix P900 Photography

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Moon Shot using Nikon Coolpix P900


Mother and Son at a Beach