Success Stories – Xiaomi In India (Part 1)

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Xiaomi has replaced Samsung as the top smartphone company in India as of Jan 2018 with the market share of 27%. The top five smartphone companies in India are (not in order) Xiaomi, Samsung, Vivo, Oppo, and Lenovo+Motorola. I will be focusing on all the points which made Xiaomi No. 1 and I will also be sharing my personal experience.

HISTORY:

Xiaomi, founded on 6th April 2010 by Lei Jun, in China and today it’s a multi-billion dollars industry. Xiaomi released its first smartphone (Mi 1) in August 2011 in China and in 2014 it became the largest smartphone company. As of 2017, it is world’s 5th largest smartphone company.

I know about Xiaomi, even before it came to India. As I love Custom ROMs a lot, and on XDA-Developers I saw MIUI rom. That time they were just the Custom ROM developers for me. And later they started manufacturing smartphones. Later they ruled their home country and became “The Apple of China”

Before Xiaomi entering India, the country was ruled by brands like Apple, Samsung, Sony, HTC, BlackBerry, LG, Lava, Xolo, Micromax, and Karbonn; just to name a few. Then it was like a BIG-BANG, Xiaomi entered Indian Market. It launched Mi 3 via Flipkart in July 2014 and due to high traffic on the website, Flipkart site crashed. Within 6 months they sold 1 million units in India. By May 2015 Xiaomi grabbed 3% market share in Indian smartphone market. At this stage, they are far from being No.1

Market Share 2015 May

Oppo was already in Indian Market, but not well known and vivo has just made its debut.

STRATEGIES:

Unlike other companies, Xiaomi didn’t go on spending millions after millions on MARKETING. Instead, they relied on social media and word of mouth. They know where people were and are, and they targeted the right place. So, this step saved a lot of money which adds to the cost, hence the phones prices were total value.

E-Commerce was doing excellent, and people use to browse lot and lot of products online, they partnered with Flipkart as their retail partner. And a new era of Flash Sale started. Other companies manufacture large quantity, and sale them; if failed to sell them all, then there was a price drop or discount. Selling online that too with Flash Sale, made people waiting and crazy to grab Mi phone. This step also saved a lot of other expenses with goes into channel sales.

Both these strategies worked like charm and Xiaomi got what it wanted, and customers got value for money phones.

I don’t know how many parts I will be making. Stay tuned part 2 coming very soon.
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My Trip To Badami

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Whilst working in vivo, I got transferred to Bagalkot district. There are visited all the rural places, the one which took my attention was Badami. The architecture is just so fabulous that it grabs the attention of a lot of tourists worldwide.

If you happen to visit such a place don’t forget to explore it. Beware of monkeys, they are well-trained thugs.

The Next Big Thing Camera Industry Needs

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Photography is a passion, everyone loves to share their photos, be it family, vacation, friends, landscapes, wildlife, sports, etc. we love photographing everything we see. There was a time when people use to buy the compact consumer graded cameras for their daily dose of photography, but slowly over the period this faded away. This consumer graded compact cameras are dead now, nobody wants to buy them now. With INSTAGRAM being the world’s largest photography platform, makes it a benchmark and being a smartphone oriented makes it even more dangerous for camera industry. YOUTUBE being the largest video library, and FACEBOOK being a hybrid of both Instagram and YouTube. There will come a time when Facebook will become a tough competitor.

The camera industry must come up with something more creative and innovative approach. I am clicking more picture on my iPhone than on DSLR. People still love the idea of a compact camera, but value for money, performance and features make it a challenge. Smartphones can produce outstanding images, be it the quality, depth of field, performance, 1080p 60fps, slow-mo, 4K video recording and lastly dedicated apps for doing creativity. The only thing they lack is the sensor size and zoom lens.

The smartphones are not just eating up consumer graded camera, to some extend they are also eating up DSLRs. There is a whole new breed of photographers who are enthusiast about photography, they want a dedicated camera for their needs.

For camera industry to capture back the market share which they have lost to smartphones, they must come up with new ideas. These are some ideas which I think can bring a revolution in the industry. Continue reading

Reasons Why Your Best Employees Quit

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There are several reasons why the employees quit, I will not be talking about all the reasons but the most common once. I too work at a managerial level as a Route Trainer, people often discuss with me why they quit or changed their job. Here I will be summarizing most of the reason.

Studies have shown that when an employee leaves, it is most often because of the manager. Nothing burns an employee worse than a lack of recognition; (same thing happened and happening with me too). You as a manager may not have enough budget to give your employees a raise they deserve. You do not have a budget limitation on “THANK YOU” and “APPRECIATION”.

In major cases when an employee quits, it is the manager who is to be blamed, but who gets the blamed is a different story. Continue reading

Good Employees Are The Real Assets Of A Company

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With so much focus on customers, we often loose sight of our employees. We must remember that our company is nothing without them, the customer service and quality depends upon these skilled and motivated employees.

Employees should be seen as an asset not as expense and assets are something you invest in. One indisputable fact is that front-line workers, those who interact daily with customers, know the customers the best. However managers have a tendency to think they have all the answers. They don’t believe me.

If we consider a company to be a human body, then employees are the blood and brain. Having good employees can flourish the company and take it to whole new level.

“Clients do not come first. Employees come first. If you take care of your employees, they will take care of the clients.” – Richard Branson

“You don’t build a business. You build people, and people build the business.” – Zig Ziglar Continue reading

Basic Selling Skills

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When it comes to selling skills, we already have some sort of selling skills as a God’s Gift. Some have better than the other, some learns to enhance their skills through the knowledge and experience they have and some get better by learning from experts or their colleagues.
All our fingers are not the same, so not all the salespersons are the same, everybody has their own sets of skills. As every individual is a different person with different set of skills, here are some basic selling skills which every salesperson should know.

1. Communication Skill

Comunication Skills

Communication skills are the core of selling skills, without this you cannot even start a conversation. You might think communication skills are self-evident, but you need to develop them with time. You just cannot rely on the scripts and communicate with customers effectively, every customer is a different person all together.

2. Active Listening Skills

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Now that you are in communication, it is not good to speak for hours and hours. It’s time to listen to the customer. The most important part of effective communication is active listening, this means allowing customers to express their needs, concerns and thoughts to you and then you take steps to address those concerns in your own way. When you listen properly, you can tailor your pitch in a way that will definitely appeal the customer. Listening will also build the trust and thus helps you in closing sales. Continue reading

The Biggest Mistakes Sales Management Makes

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Sales managers can make or break the sales team. The mistakes made by sales force can have effects on company’s bottom line, whereas mistakes made by sales managers will cause problems for their entire sales team.

There are many mistakes sales managers can make, here are some of the worst of them:

Using monthly meetings ineffectively

Your monthly meetings with sales team should be focused on strategies, not on useless recaps of performance numbers. Your sales team already knows; what their target was and where did they fail. Reminding again and again is not a good idea. Instead focus on the areas of improvement, goals and actual plan of attack.

Continue reading